branndchannel is the world’s largest branding exchange website. brandchannel provides up-to-date news on the world of branding; including it’s popular brandcameo and brand glossary.

brandchannel’s original code base was a mixture of Classic ASP and ASP.NET built on top of BlogEngine. Our task was to migrate the existing database with over 70,000 posts and a couple hundred static pages into WordPress and provide the content team with a new framework to improve content development and workflow. We also worked on refreshing the identity and brandchannel’s user experience.

With a renewed framework in place, brandchannel experienced a 25% increase in traffic and readership with newly implemented SEO tools and indexing of the website. brandchannel continues to be the world’s leading source on branding content.

Credits: Chris DiMaggio, Manuel Baptista, Matt Van Leeuwen