Interbrand.com Redesign

Interbrand wanted razor sharp focus on how it went to market with its new global offerings. The decision was made to revamp Interbrand’s digital footprint alongside the launch of Best Global Brands. Our development team focused on moving the tech stack from Microsoft ASP.NET (Sitefinity) over to a LAMP Stack. After taking a look at our readership and last iteration of Interbrand.com, we focused on creating designs that were mobile first and progressively enhanced to fit tablet and desktop.

The project required large scale data migration from Microsoft SQL to mySQL, execution of new information architecture, and redefining the consumer experience Interbrand reimagined for the marketplace.

Credits: Manuel Baptista

Screenshot of a website homepage for LATAM, a company or brand, with a purple background and the LATAM logo and name prominently displayed.
Photograph of a yellow poster with black text on the ground, reading 'He illuminated the world from an 8-foot cell,' with a person touching the poster.
A website page for a branding company with sections titled Services, Insight, Strategy, Experience, and Activation, featuring images of people working in modern office environments.