After 41 years, Interbrand wanted to rebrand itself to reposition the global organization a rapidly changing marketplace. I was the technical and user experience lead tasked with developing the digital experience across multiple touch points. The project included the launch of an internal intranet, new global multilingual website and the roll out of this year’s Best Global Brands.
We started with a typeface, three colors, and a vision to reframe Interbrand as the world’s leading branding consultancy.
The journey led us to ask ourselves, what would our audience want to see from a new Interbrand?
Our task was twofold: addressing the needs of our global network and our customers needs and repositioning Interbrand as a leader in innovation and digital. From sketching initial ideas to moving onto paper prototypes for each section of the website, we wanted to make sure our decisions clearly reflect Interbrand’s newly defined positioning. We also did some research on our last iteration of the backend admin and sought to also improve the workflow of the admin for the global network.
The mission was clear. We wanted to create a clean and intuitive website that let the work and content speak for itself.
Credits: Manuel Baptista, Colin White, Matt van Leeuwen