Nike SNKRS App, Web, and Launch
At Nike, I lead a world class product team that builds high-impact, engaging, and viral features for the SNKRS App, Web, and Launch experience. Working at Nike, on SNKRS, has been one of the most fulfilling roles of my career. As a lifelong sneakerhead, this is my dream job. I wanted to built experiences to inspire the next generation and drive impact to the handful of stores that inspired me growing up.
Here are handful of projects to highlight (I’ll add more later!).
SNKRS Reserve (Pre-order)
SNKRS Reserve (Pre-order) is Nike’s first ever made-to-order, pre-order experience in the Nike SNKRS app, launched in late 2025 along the Kobe Mamba Invitational, this feature drove impact by allowing members to secure exclusive, high-demand sneakers before production and ahead of a public release. Users pay in advance to guarantee their size during the open window, with items shipping later. This paradigm changed the way Nike has operated in the last 50 years. Through pre-orders we satisfy demand, capture consumer wallet share, and drive incremental revenue and margin for Nike at full price realization.
Credits: Deepa Nair + S23 Engineering and Design team
SNKRS Maps
SNKRS Maps is localized, interactive guide to discover sneaker retail locations, boutiques, and exclusive community events based on a users real-time location. It was piloted in North America during NBA All-Star 2026 Weekend where it powered North America SNKRS scavenger hunt event enabling users to check-in at different locations before redeeming free prizes. It allows our members to find authorized stores nearby, check store information, and connect to in-person shopping experiences and events.
Credits: Callista Michael-Rill + S23 Engineering and Design team
SNKRS Code
SNKRS Code is an experience that unlocks access to exclusive product through the discovery of a secret password, or Code. These passwords could take the form of trivia answers, special phrases or other creative formats, and can be found on Nike platforms, partner channels or maybe hidden on the pair you're looking for next.
Credits: Hector Guevara + S23 Engineering and Design team
Power the NBHD
Power the NBHD - Nike North America hosted an annual summit, Partnerships Redefined, that invited many influential NBHD doors to Nike World Headquarters (WHQ). I had the honor and privilege to attend and speak, and represent SNKRS at all of the summits. Topics ranged from the SNKRS Roadmap to the impact and features that we were building to support and drive impact for their businesses (the NBHD).
Credits: Samuel Lo, Maria Civitate, Callista Michael-Rill