Launch of Resy Global Dining Access

Launched alongside the American Express Platinum Card refresh in 2021, we were tasked with bringing to life a digital consumer experience on Resy across iOS, Android, and Web. We delivered a premium consumer experience for guests* adding their Platinum or Centurion Cards to their Resy profile, unlocking exclusive access to reservations, events, and more.

For Resy’s Global Dining Access we delivered:

  • Onboarding to the Global Dining Access: helped contextualize the benefits of the program to new guests*

  • Priority Notify at all Resy restaurants: Resy’s signature Notify feature lets diners sign up to receive an alert if a table they are interested in is not available. If that table becomes available, the diner receives a push notification. With Priority Notify, Global Dining Access members are alerted first, so they have the opportunity to book the table before other Resy users.

  • Exclusive Reservations: Primetime tables held at sought-after restaurants, exclusively for Global Dining Access members. Look for the purple reservation slots, only visible to members. Card Members can also call the American Express Concierge for assistance with restaurant reservations.

  • VIP Diner Badge: A VIP badge gets added to a member’s Resy profile, denoting their special status. This badge is visible at the restaurant level so restaurants know which diners are part of Global Dining Access.

  • Member-Only Events and Pre-Sale Access: Members can purchase tickets to high-profile chef dinners, curated culinary experiences and virtual cooking classes, as well get access to pre-sales for other Resy events.

Credits: John Niedermeyer (Principal Designer & partner in crime) + Resy Consumer Engineering team across iOS and Web

*At Resy we referred to our users as “guests”

A person holding a smartphone with a dining app open, showcasing exclusive reservations and access. On the table, there's a plate with a medium-rare steak garnished with vegetables, a fork, a napkin, a glass of water, and some other dishes and utensils in the background.
Mobile app screen showing local restaurant search results with images, ratings, and details for 'Claud' and 'Via Carota'.
A restaurant table with a glass of water, a gold tray holding a check and an American Express card, a plate with sashimi garnished with radish slices and herbs, a partially visible dish with colorful food, a fork and knife on a white napkin, and a smartphone displaying a digital dining access webpage.
A smartphone screen showing a dinner reservation confirmation for Don Angie restaurant with an image of pizza in the background.
A smartphone screen showing a dinner reservation confirmation for Don Angie restaurant with an image of pizza in the background.
Close-up of stuffed zucchini boats topped with marinara sauce, melted cheese, and chopped herbs on a white platter.
A laptop screen displaying a website with a pop-up window titled 'Global Dining Access' that describes personal concierge services for restaurant reservations and special experiences, featuring icons and options for reservations, events, priority tables, badges, and more.
Event poster for American Express Platinum Super Club, a collaborative chef dinner under the stars, featuring Ayesha Nurdjaja, Esther Ha, David Shim, and Greg Baxtrom, held on August 14 and 15 at Nova's Ark in the Hamptons, with illustrations of two people dining outdoors under a starry sky.
A rooftop dining area with outdoor seating, umbrellas, palm trees, and greenery, labeled American Express Platinum, overlooking water.
A step-by-step guide on how to unlock benefits with Resy by adding an American Express card to a Resy profile, including downloading the app, adding the card, browsing restaurants, and staying updated.